Kawasaki - false alarm

A phone call with Kawasaki UK reveales that the Endevour E-bike is just a prototype and there are currently no plans to introduce an E-bike from this manufacturer. They report their customer base is still committed to the petrol driven experience, all 3.5% of them. I'm sure there's a message to be had from this peice of news, in conjunction with the picture of Arnold's E-racer, but I'm not sure what it is...